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All right so today, I want to show you guys some of my royalty checks, at least some of my royalty statements, some screenshots from it, because I want to give you an idea of the range of royalties that you can actually expect to earn in this business.
This is not a guarantee that you'll earn.
What I'm earning um I know some producers that do way better than me and they've shared with me.
Some of their awesome success and I've seen what they've done.
I know a lot of producers that are struggling and are barely earning anything, and so it's it's a large range and there's no guarantees in this business and, as you guys know, if you've been following me for a while.
A lot of this is out of our control right, whether or not you're serving the company correctly.
Whether or not the library has a use for your music, whether or not their clients need your music right.
We don't need to get into all of that.
So this is just a big disclaimer for you guys to know that I'm not guaranteeing you these kind of results, I'm, just letting you see what I'm seeing on my end, so you can say: okay, that seems to be promising.
There could be a future in this for me or that doesn't seem like enough and I don't know if that's really what we can look forward in this business, maybe this isn't for me, so I want to just give you a little bit of transparency there, so you guys can decide that for yourself, uh right before we jump into it, though I want to make a reminder announcement that we are offering licensing opportunities in sync Academy now, so all members at joint sync Academy can pitch to our music library or our music library licensing opportunities.
This is something that I only allowed my Syndicate members, as kind of my inner circle mentorship group to do, but now we've opened it up to everybody in sync Academy this month we have two opportunities going on.
One is for trailerized remixes um.
So it's a really big kind of trailer, orchestral sort of sound you're going for the other.
One is sort of a cyberpunk synthwave album that this Library owner wants to put together.
So both of them are really fun.
It could be really challenging.
So if those you know genres seem interesting or enticing to you, we have plenty of spaces on these opportunities.
We have plenty of spaces in sync Academy this month, for you guys to join and the link is below.
If you want to learn more about that and we'd love to have you join us and maybe take a shot at it, and hopefully maybe get some of your first tracks out there licensed and on your way to earning your own royalty checks.
Okay, so let's go ahead and get started with these um foreign I'm, going to first show you the really cool stuff, the the bigger side of the range, the the more like exciting parts of this business and then we'll get into maybe the more depressing parts of it um, because there are definitely both sides of that.
So let's go ahead and get into the fun stuff and the big stuff first uh.
This is actually my single biggest individual placement I've ever received in my career okay.
So this is one I talked about in a video about a month or two ago on my channel, but it was this one right here for 2 800, a television um placement um for a track called suck it up out of Germany.
Now, if you see royalties from Germany for many years, but I have never received this many this, this number, okay, usually what I see is all these other numbers.
You know 30 25 bucks is kind of the higher I'd see on these individual placements and then down in these you know.
Dollar ranges are under a dollar range, it's pretty normal, actually for a lot of my International royalties, but once in a while something like this, just pops up and it's like wow and it's really exciting, but of course do I know why do I have any information as to why this individual placement earned this much no clue I have no no idea other than that I know it was in Germany.
It was on TV, and that was the name of the tracks.
I, don't know how many times it played I, don't know what network I don't know what show I don't know anything about it.
Okay, so that's sort of you know good and pro and con essentially of this business that it's not very transparent, but that's a really really cool awesome thing that can happen to you.
If you stick with this long enough, this doesn't happen every quarter.
It doesn't happen everywhere else you check, like I, said I've been in this business now 14 years.
This is the largest individual royalty.
I've received okay, it's not the largest check I received, but it's the largest individual one placement from one track on a pla on a royalty statement that I've ever received.
So that's really cool previous to this, the largest one I had was 1700 for an Al Jazeera promo.
Actually it was like a commercial.
They were running for some news: uh show that they had Believe It or Not Al, Jazeera paid really really well.
So that was my previous record and now I'm at 2800, so really really cool, very exciting stuff.
So, let's look at a decent cable channel that I received placements and I think this was.
This was probably from an older royalty check of mine.
I believe this is from Bravo.
You know um not like obviously the most popular cable channel on Earth, but it's known, obviously Vanderpump Rules I, don't know anything about this show I! Think I, actually, honestly, don't know anything about it.
I don't know the content.
I know it's about nothing.
Okay, but, as you can see background instrumental all over the place.
That's really what about 90 of my royalty checks have been background.
Instrumental Bible I know a lot of you guys or a lot of producers think they have to get those feature placements or jingle placements.
They have to get these big placements in order to make a living with this I'm telling you I was able to make a living at it, and bi is pretty much all over my royalty statements.
Okay and I only have literally a handful of featured.
You know tracks or anything like that.
I haven't had a jingle, yet I haven't had anything like that, but still really decent money can be earned through these background instrumental placements um.
These numbers you see on the side here are how many times it aired.
So obviously the larger the number generally you'll see some larger royalties because it's obviously been used more so more value has been pumped into this network show um and you can see how long it's been uh placed like this is the individual length of the placement so 42 seconds all the way down to what was this? The shortest one, I think seven seconds here, so you obviously want to kind of aim more for the higher end.
Like over a minute here, you want to kind of go for that side, but of course you look at it's over a minute, but it only aired one time.
Therefore, my royalties are, you know, five bucks.
So it's not that much um, it's it's just kind of all over the place with the variables that can determine what you earn here.
Okay, so I wanted to give you a look at that one.
Let's look at NBC.
This is definitely one for my one of my older royalty checks.
This is basically from America's Got Talent statement that I received or a placement I received and uh three different placements on three different um um episodes.
As you can see, 921 923 925 and you know a little.
All of them are a little under um uh under a minute, essentially but Network TV right so NBC, one of the big networks, ABC NBC CBS in general.
Not always don't want to make sure make sure you guys are aware of this in general you're going to do a little better with those ones, as you can see, 100 200, 200 bucks, so 500 bucks.
Basically, on um one show that was using my track three times, so that's really not not bad at all.
It's a really really nice uh placement there.
So that's kind of what you can see with NBC um, let's go to ABC another Network and then we'll come back to MTV.
So this is an ABC placement.
I received not as good, not as big, obviously as um the NBC one.
But you know you see my placements are a little bit: um shorter right, oops you're, not seeing the actual amount of money there there you go.
My my placements are a little bit shorter on these ones, right we're not up to a minute at all um.
Some of these are pretty long.
You can see.
We have our large numbers about the same 200 and 4 205 airings, all that kind of stuff, and some of these only 92 113, of which you know only right but still um.
You know a lot of this stuff comes down to um the length of your placement.
This is why I really stress for you guys.
You want to kind of shoot for trying to get as long of placements as you possibly can, because it takes all that work to get in front of the right music, editor or supervisor.
So you want to do all you can to try to create a very licensable track to extend your placement, so you get longer than this.
Hopefully, but still you know it's not bad over 100 bucks for an ABC placement, essentially with a couple of my cues, which is kind of kind of nice right but um.
We we talk about this kind of stuff in sync, Academy, all the time in terms of building your track, providing options for your editors, making sure that you're creating uh transitions getting Dynamics there, though those things that might you might not realize you're like what's the point of all this, this is the point because when you don't do that stuff, you'll probably find that you'll get short short, tiny little placements, which don't result in a lot of income for yourself and, if you're, already putting in the work you're already hustling at this.
Why not go all the way right now? Let's go back to MTV um.
This one did pretty well for me, as you can see, not all cable networks are gonna, um or I should say not all networks are going to outperform cable, because obviously, here with NPD I did a very, very well and as you can see, we had a really long placement here, uh three minutes and 16 seconds.
I, don't know! If that's my record, that's definitely up there, though it's a very, very long record and not a lot of re-airings, not a lot of um.
You know broadcast essentially, but pretty pretty cool, all bi all background instrumental, but, as you can see, pretty pretty intense big uh royalty amounts there, 200 150, essentially so that's pretty nice with MTV, so there's something there.
Now that's um the fun stuff.
Let's get into some of the not so encouraging stuff.
Let's look at Disney plus right, a hot new streaming platform, lots of excitement going on lots of new movies and shows all that kind of stuff right should be cool to get some placements there.
Well, let's take a look.
Let's take a look at what's going on in the streaming world right now and I think this was.
This might have been my last most recent royalty statement.
We went within one of the last two okay, so obviously getting Disney fairy tale wedding placements and getting one placement there um- and you know some of them are a little bit older over a minute, a minute 20 there 52 seconds there, but some of them are shorter, but as you can see, 43 cents, 10 cents, three cents right.
So this is what we're looking at right now with the streaming world.
It's not very encouraging it's not a lot of money, um they're they're, from what I've heard from the pros why these are very low is they're, claiming that the viewers the eyeballs on these are just not matching what the TV world is so right now, um they're saying that you're, basically getting paid a fair rate, but there's just not as many eyeballs on the streaming yet, but once more and more eyeballs get there.
These royalties will pick up you'll, see more! That's that's! Essentially, what I have heard, whether or not that's true I, don't know I I feel like streaming now has become more popular but I.
Don't actually don't I, don't really don't know the numbers, how many people are still watching: TV cable network TV that kind of thing, as opposed to who's, turning on just their Apple TV or their Roku, and just watching streaming now.
So, but that's that's that, okay, let me show you kind of a cool, I, guess sort of a cool, but maybe a depressing depending how you look at it.
Let me show you first, my um um.
Well, actually I missed one here here: um, here's local TV placement.
So when you get some some of your placements, sorry we're kind of getting out of order here.
Sometimes you get placements from local channels that are not obviously are not International, definitely not International, but definitely not um uh National.
So it's not like a national show or a national campaign to your part of.
But it's like you know local here, Access Hollywood, that kind of a thing um and I- guess repo deportivo I, don't know much about that track, but here's some of my local television placements and a little bit on the lower side right.
So these are like six bucks.
Five bucks, a dollar that kind of thing so not not tons of income.
That's coming in your way, lots of re-airrings and some of them are.
You know some are pretty short.
You know 16 seconds um, this one's longer, this one's a minute 45, but you know I got five bucks for that, so I mean you know showing that these are basically not like.
Maybe huge massive um um rated uh TV shows it's probably fair that I'm basically earning a smaller amount on that anyways.
Going back to this example, I want to show you, okay, so I'm, going to show you some royalties I've received from the Kardashians okay.
So this is what I received from getting some placements on Keeping Up with the Kardashians, as you can see, not bad uh one was almost 500 there, primarily as you can see, because it was a long placement over a minute long and it aired 47 times.
So with those two elements right there, you can see.
Okay, that makes sense why that one works out the other one's not so many times, but you know I'm very happy, obviously that that was something that um did well for me with that show now that was a TV placement.
Okay, this is a TV royalty statement.
You are looking at here.
Let's look at what I got when it went to streaming Again part of the disappointing depressing side of this industry.
As you can see there we're talking about dollars now right, we're talking about very, very few dollars, so that this shows you how many times it was streamed right, so 350 000 times all that kind of stuff.
So they are claiming, though, that the reason why your TV royalties are way bigger is because people on TV there's Millions, there's a lot more people watching it than they are the eyeballs on the streaming platforms, essentially watching it so they're keeping track of how many times people are streaming it and looking at it and all that kind of stuff.
So that's what you can see, though, so you go from like a 500 royalty check.
You know with one of your Replacements on a TV network and then you see you're streaming.
You know this.
Obviously the show just went to streaming and you're at a fraction of that you're literally less than a percent, essentially of a lot of what you're earning there.
So that's that that's just where the industry is that's just you know.
Maybe things will change in the future, but we'll see now I wanted to show you, though.
Hopefully this is the most encouraging part when I first got started with BMI I'm going to show you this.
This is actually the first.
The end of the first royalty check, I received through BMI, as you can see there.
My royalty checks back then were four pages long.
Okay, so I literally was getting a couple of placements literally a handful, maybe five or ten.
The first page was just all my personal information.
The last page is the summary, so I mean obviously I had this little placement here, but really it was like two pages worth of of placements.
So not a lot.
It was me just getting started, um and really just kind of really hustling and trying to get my stuff together, but I want to show you that, as time went on, this is the most recent one I received and I want to show you that the the actual length of my royalty check went up to 140 pages long, okay, so from four pages to 140.
That's basically, my plan for this industry.
This is essentially how I've been able to create full-time income.
Is I've always seen this as a numbers game.
Okay, you can't get too attached to any one individual track.
You can't get to attach to any individual royalty statement or one individual placement, or even one individual Library, sometimes in order to get to 140, Pages or more- and this is maybe small for some sync licensing producers that have been at it as long as I have.
But in order to get to at least this number, it's basically this idea of letting go of a lot of what you can't control.
That's just my secret I can give to you guys.
I knew that in order to just constantly build up these royalties, because some of them are going to be very disappointing and going to be less than a penny or less than three cents and some are going to be 2800.
But in order to get to the point where this could possibly be my full-time income, I better, have a large variety of placements coming in every single quarter and some are going to do great.
Some are not going to do so great, but on average I'm going to constantly be building up my royalties constantly building up my catalog and get myself into a point where I can do this.
Full time, so that was what I kind of understood within a few years of being in this industry, and that's why it takes a lot of faith in yourself to realize.
Okay, I got to keep my head down.
I essentially have to just trust and and keep going with this process of constantly working on my craft constantly trying to focus on working with the right libraries and hopefully doing everything I possibly can to steer success my way, but also accepting the humility that a lot of it is out of our control parts of it are kind of depressing the streaming side of things right, but it's still a promising awesome amazing industry to be a part of.
So that's the message I wanted to share with you guys those are the screenshots I want to share with you.
Please let me know what you thought if this was helpful, if this was motivational, if this was depressing, do you feel more excited? Do you feel less excited I want to know where you guys are at after watching this video? So please do leave your comment below under this video.
Thank you so much.